How to remotely manage customers with the CMR

Does the CMR allow you to manage customers efficiently? Discover all the advantages and take a look on to know our offer.

With a CMR , keeping in touch with your customers (even and above all remotely) is very simple. And it is important, for the management of your business and for gaining and maintaining their trust.

The use of CMRs grew exponentially during the pandemic , as offices closed and the need to stay in touch remotely became more pressing. With its customers, of course, but also with its employees. Because smart working, especially for companies not used to doing it, has some critical issues that must be solved to ensure the full operation of your business. But let's find out together how to manage customers efficiently through CRM software.

How to manage customers remotely

Let's start by looking at what a CMR is . Acronym of Customer Relationship Management , more than a software it is a business and marketing strategy that helps companies to find new customers and manage / retain those already acquired. How? Through marketing operations: sending emails, SMS, coupons. All this in an automated form.

However, to manage customers remotely efficiently, it is not enough to buy a CMR: it is also necessary to relate to users correctly, and to plan email and SMS marketing initiatives in order to be incisive but not pressing. How? Following some useful advice.

Be transparent with them

To sell your products / services you must win the trust of your customers : a fundamental aspect, especially if you manage them remotely. Always be transparent : through social media and the company blog it tells about you and your company, illustrates your plans for the months to come. Should any changes occur, keep those who follow you informed (perhaps through the newsletter). Don't see CMR just as a sales tool, but as a way to strengthen relationships.

Personalize communications

Being transparent with your customers is just the beginning: no communication will ever be completely effective if you don't personalize it. And if the customer does not have the perception that that email or that SMS are directed "only" to him. Just adding a name, and taking the time to personalize a customer's experience, leads to greater loyalty in the long run.

Use active listening

A very common complaint among consumers is that salespeople talk too much and listen too little. That is why, reversing the course is essential. And it is essential to practice the so-called " active listening ". If you don't have a telephone contact with them, you can use emails and feedback. Through the CMR, send a customer satisfaction email after their visit to the store or a purchase on the site: ask them to fill out a short online questionnaire , so as to understand what you should improve. Or invite them to leave feedback, on the website or Facebook page.

Use digital tools to implement your organization

According to a study conducted by Harvard University, increasing retention by 5% translates into more than 25% sales growth. With a CMR, the increase can be up to 27% . Why? Because the CMR allows you to organize the management of customer data, their habits and communications between you. This way, you can guarantee each customer the best shopping experience, while keeping up with changes in their habits.

Why choose the Us for CMR

The Our CMR Development Contacts helps you manage your customers remotely, in an intuitive and efficient way. Having a single management system, with an address book always included, you can easily segment your customers so as to send them targeted communications, in line with the purchasing habits of the individual groups.

In addition to the address book, you can buy three different modules:

·        e-mail

·        SMS

·        coupon

The email software allows you to plan unlimited email marketing campaigns, to the entire address book or to a specific mailing list, with predefined templates or personalized messages.

The SMS software allows you to contact your customers through SMS marketing operations, and therefore to send them promotional SMS .

The coupon software allows you to create unlimited couponing campaigns, with discounts or timed promotions and with the ability to send them via email or SMS.

Economical and easy to use, Our CMR is the most intuitive solution to manage your customers digitally.