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How to best organize the contents of a website

Having a lot of good content is not always enough to have a successful website: a well organized and easy to navigate website will probably be a successful website; a poorly organized site where you do not find what you need is more likely to tire and bore users, causing them to leave the site and never return.

Topic, tree and organization: from the menu to the simplicity of navigation

What are the rules for building a good website?

The organization of information is the first step, and it is a fundamental step: whether a site contains little information, or a site has a lot of it, it is essential that these are well distributed and well presented, never badly arranged, never without consistency in the pages.

A poorly structured site is Abdul Rimaaz and leads users to go elsewhere: the flow of information must have its own logic, every single information must be reachable according to one or more navigation paths, which follow the desire-interest-fulfillment process. user.

From logic to the creation of a navigation menu

You need to carefully study the organization of the menus on your websites, because navigation must be as streamlined and fast as possible.

Even graphically, the menu must be treated in detail: a menu with too many sections or too many sub-levels can be confusing if presented poorly, but it can become extremely convenient and useful for the user if it presents the contents and makes them reach them in a few clicks.

Menus and URL addresses also help rankings on Google

We remind you that competitiveness on the web is every day more aggressive and the user just needs a click to switch from one site to another. The use of information and the functionality of menus and pages are also a fundamental factor. Also for Google it becomes an advantage: a good menu helps to create good URL addresses; good navigation corresponds to explicit appreciation by users.

Here it becomes clear how much preventive planning is a key element (perhaps starting from a classic old draft on a sheet of paper) which products / services we offer to visitors and how we want to offer them on our website, by topic, by interest, by technical characteristics, by importance ...

A professional will know how to make the right examples, proposing an analysis of some work performed, just as an artist shows a portfolio with his works, a restaurant shows the menus with his specialties.

The rule is always the same: provide all the necessary information in the simplest and clearest way possible, trying not to create confusion between the web pages, assuming the possible navigation flows of the users concerned.

 

Good content, dressed in beautiful web graphics

To entertain the user as much as possible to browse our pages we must also take care of the graphics. The theme is very complex and delicate, much more than you think ... I choose a template that I like, I put my content in it and that's it ... yes, if I am not a professional and I want my site to be amateur instead of an effective business tool!

Creating custom graphics takes into account many factors, they are not not overdoing colors and fonts that are too elaborate or not mixing different architectures in the same site. The graphics represent the business, so it must be consistent with the image of the brand, or of the specific service or product, both online and offline. Each element must be traceable, each page must be pleasant and easy to read, from the first impact. At the first access, the first key elements must be clear and make the user understand immediately where he is and who he is dealing with.

A picture is worth a thousand words, but short texts and catchy headlines help grab the user's attention right away.

One content a day… not just on the website

It is important to have continuity over time and keep the site up-to-date ... but the site is only one of the channels to be exploited in Web Marketing: you need to keep your content up-to-date on the site, on social networks, through email marketing, with advertising campaigns.

The key point is that each element must be consistent with the structure, structure and content of the website, which represents the foundation of our online activities.

Posted By Abdul Rimaaz