Keeping up with trends is also part of the routine of any brand that wants to be present in the lives of its audience, and for this reason it is not difficult to find professionals who seek to learn how to do digital marketing with influencers.
If this is your case, read this post to the end to understand each concept present in this subject and discover 5 valuable tips for your strategy with digital influencers to be successful.
It is worth remembering that this way of doing digital marketing is relatively new, mainly in United Kingdom, and there are companies that are still crawling towards good results, while others are already applying part of the investment solely in influencer marketing.
Want to know how to do marketing with digital influencers? Continue reading below.
Tips on how to do digital marketing with influencers
1- What is digital marketing?
First of all, let's remember what, after all, is digital marketing. In a simple and quick way, we can say that this aspect of marketing aims to use online as a way to promote products and services, bringing them closer to their consumers.
To achieve this goal, tools such as social networks , Abdul Rimaaz blogs , email marketing and, more recently, digital influencers are used .
Digital influencers, in turn, are people who have a solid fan base due to the photos, videos and texts they share, and anyone who thinks that these characteristics make any celebrity become an influencer is wrong.
You need to be close to your audience , which is usually a niche, and get to know them well, to the point that you can influence them.
A famous actress, for example, can easily have millions of followers on social media, but they are people with different characteristics and not necessarily close, as in the case of a youtuber who speaks directly to teenagers.
This influencer is called digital because he was born in this environment and made his fame on social networks, being able to influence a city or even an entire country in a few minutes.
Its advantages, therefore, can be summed up in the following points, when a comparison is made in relation to working with celebrities in influencer marketing:
· Has greater emotional appeal, as it is closer to its audience
· Does not have your image linked to TV or any work done, which may not be accepted by the public
· It is extremely spontaneous and open to interactivity on social networks
· It is already mentioned in research as the reason that led to the purchase of a certain product
But understanding how this trajectory took place and how to do digital marketing with this influencer is not an easy task for those who are used to traditional marketing, or to the basic ways of working with digital.
2- How to work with digital influencers
To be successful with your digital marketing campaign with influencers, considering the above, it is essential to take some precautions.
And the first of all is: There is no way to do digital marketing with influencers without an extremely careful selection of these professionals.
3- Don't let yourself be guided only by numbers
Having millions of followers does not necessarily mean that the digital influencer in question is ideal for your campaign.
It is necessary to closely analyze the chosen professional, especially in relation to the public that follows him, to find out if in fact it matches the target audience of his brand . His relationship with this audience must also be observed, as well as the way he behaves and the content he has already done talking about different products and services.
To assist in this part, it is possible to hire companies that bridge the gap between you and the influencer, already taking care of all the analyzes.
4- Do not impose too much limits
A common mistake made by marketers from different companies is to ignore that influencers work in social networks, where everything should be as light and spontaneous as possible.
Therefore, when hiring a digital influencer, pass on the necessary information so that the work can be done and leave the creative part with it .
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Here, what matters is the freedom to create something with the face of followers. Followers who, by the way, realize more and more when something is being paid to be said .
5- Understand that this is an investment
Last but not least, remember that every digital influencer is a medium and, as such, must be paid to advertise something.
The time when products and travel were accepted as payment is already lagging behind, with an increasing number of professionals realizing that they are helping many companies to make money without receiving due recognition.
Obviously there are other rules, such as having access to monitoring results, including views and comments generated, and choosing professionals who are not doing anything for the competition.
Now that you know how to do digital marketing with influencers, how about thinking of ways to make your campaign more complete, using email marketing, CRM marketing or content marketing, for example?
Leave a comment below telling us how you would like to promote your brand and we will respond as soon as possible.
Posted By: Abdul Rimaaz
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