How to do digital marketing with influencers: practical tips

 

Keeping up with trends is also part of the routine of any brand that wants to be present in the lives of its audience, and for this reason it is not difficult to find professionals who seek to learn how to do digital marketing with influencers.

 

If this is your case, read this post to the end to understand each concept present in this subject and discover 5 valuable tips for your strategy with digital influencers to be successful.

 

It is worth remembering that this way of doing digital marketing is relatively new, mainly in United Kingdom, and there are companies that are still crawling towards good results, while others are already applying part of the investment solely in influencer marketing.

 

Want to know how to do marketing with digital influencers?  Continue reading below.

 

Tips on how to do digital marketing with influencers

 

1- What is digital marketing?

 

First of all, let's remember what, after all, is digital marketing. In a simple and quick way, we can say that this aspect of marketing aims to use online as a way to promote products and services, bringing them closer to their consumers.

 

To achieve this goal, tools such as social networks , Abdul Rimaaz blogs , email marketing and, more recently, digital influencers are used .

 

Digital influencers, in turn, are people who have a solid fan base due to the photos, videos and texts they share, and anyone who thinks that these characteristics make any celebrity become an influencer is wrong.

 

You need to be close to your audience , which is usually a niche, and get to know them well, to the point that you can influence them.

 

A famous actress, for example, can easily have millions of followers on social media, but they are people with different characteristics and not necessarily close, as in the case of a youtuber who speaks directly to teenagers.

 

This influencer is called digital because he was born in this environment and made his fame on social networks, being able to influence a city or even an entire country in a few minutes.

 

Its advantages, therefore, can be summed up in the following points, when a comparison is made in relation to working with celebrities in influencer marketing:

 

·         Has greater emotional appeal, as it is closer to its audience

·         Does not have your image linked to TV or any work done, which may not be accepted by the public

·         It is extremely spontaneous and open to interactivity on social networks

·         It is already mentioned in research as the reason that led to the purchase of a certain product

 

But understanding how this trajectory took place and how to do digital marketing with this influencer is not an easy task for those who are used to traditional marketing, or to the basic ways of working with digital.

 

2- How to work with digital influencers

To be successful with your digital marketing campaign with influencers, considering the above, it is essential to take some precautions.

 

And the first of all is: There is no way to do digital marketing with influencers without an extremely careful selection of these professionals.

 

3- Don't let yourself be guided only by numbers

 

Having millions of followers does not necessarily mean that the digital influencer in question is ideal for your campaign.

 

It is necessary to closely analyze the chosen professional, especially in relation to the public that follows him, to find out if in fact it matches the target audience of his brand . His relationship with this audience must also be observed, as well as the way he behaves and the content he has already done talking about different products and services.

 

To assist in this part, it is possible to hire companies that bridge the gap between you and the influencer, already taking care of all the analyzes.

 

4- Do not impose too much limits

 

A common mistake made by marketers from different companies is to ignore that influencers work in social networks, where everything should be as light and spontaneous as possible.

 

Therefore, when hiring a digital influencer, pass on the necessary information so that the work can be done and leave the creative part with it .

 

Other Post By  Abdul Rimaaz

 

Here, what matters is the freedom to create something with the face of followers. Followers who, by the way, realize more and more when something is being paid to be said .

 

5- Understand that this is an investment

 

Last but not least, remember that every digital influencer is a medium and, as such, must be paid to advertise something.

 

The time when products and travel were accepted as payment is already lagging behind, with an increasing number of professionals realizing that they are helping many companies to make money without receiving due recognition.

 

Obviously there are other rules, such as having access to monitoring results, including views and comments generated, and choosing professionals who are not doing anything for the competition.

 

Now that you know how to do digital marketing with influencers, how about thinking of ways to make your campaign more complete, using email marketing, CRM marketing or content marketing, for example?

 

Leave a comment below telling us how you would like to promote your brand and we will respond as soon as possible.

 

Posted By: Abdul Rimaaz

 

How to create Google Adwords campaigns

 

Google Adwords is arguably the most popular advertising model among advertisers. When it comes to advertising on the internet, creating Adwords campaign is the first option that comes to the minds of most directors, managers and marketing consultants, however, working with the development of sponsored link campaigns is not that simple.

 

Creating a campaign on Google Adwords involves many actions that are extremely important, one of which is to analyze the competition of your business or your client.

 

In this article, I will present several actions that will show you how to create Adwords campaigns. Certainly, these actions will make a huge difference in performance and delivery of results and in the way of increasing sales over the internet .

 

How to create Adwords campaigns: 10 tips

 

1- Analyze the competition

 

Analyzing the competition is not always an easy task, however, this step is the basis of how to create a campaign on Google Adwords .

 

The diagnosis must be made very carefully, analyzing the direct and indirect competitors, in order not to miss anything unnoticed.

 

To analyze what your competitors are doing, you can enter the keywords that generate search for your service or product and find which companies are positioned in Google Adwords online advertising.

 

After doing a search for keywords, also analyze how each competitor works the text of your ad, by doing this you get an idea of ​​how to produce your company's ad and also test during the campaign which ad draws the most attention , generates more clicks and conversions.

 

2- Keyword planner

 

The Google Adwords keyword planner will be your great ally when choosing the best keywords when creating Adwords campaigns.

 

The keyword you imagine will not always be the most searched by users in the search giant. Or even, you don't have enough search volume to increase traffic and conversion on your site.

 

To access the Google Adwords Keyword Planner, click here!

 

The keyword planner will come up with a number of suggestions, which may not have even crossed your mind or were within initial planning. Therefore, he will be your right hand in the development of campaigns and you cannot leave this tool aside.

 

In addition to the keyword suggestions, the Keyword Planner will present the search volume, the average cost and also the competition for each keyword.

 

It is interesting to know that the keyword planner can also be used to help manage content for blogs , becoming an important presence tool at various points in a company's marketing plan .

 

3- Plan your budget when creating Adwords campaign

 

For your campaign to be successful, you need to know how to properly plan the budget that your company will make available for online advertising ads.

 

Even with a low investment it is possible to create Adwords campaigns, however, you will have to choose your keywords very carefully, paying attention to even the smallest details.

 

The budget on Google Adwords is that it will keep your advertising on the air and available for users to click and get to know your product or service.

 

Analyzing the budget is crucial to the progress of your campaign, without this detailed analysis, you risk losing money and thus blaming Google Adwords for the poor performance with online advertising ads.

 

Tip: To make a monthly budget calculation, divide by 30 days, and you will reach the maximum amount to be paid per day, if the campaign is only for working days, divide by 22 days.

 

4- Choose a location and exhibition time

 

There is no way to do a Google Adwords campaign with good results without choosing a suitable display location.

 

There is no need to run a campaign throughout United Kingdom. However, if your company serves the whole of United Kingdom, it is important to make a specific announcement for each region and also prepare specific bids for each city or state.

 

Display times also need to be defined when creating Adwords campaigns. If your company only serves during business hours, you have no reason to leave the ad showing 24 hours, if that happens you still risk losing money invested.

 

When planning your campaign, you should pre-define the time and places for your ad to show, so you will avoid clicking on places and times that can cost you in your daily budget.

 

5- Define your strategies

 

The definition of a strategy is essential to achieve your expectations regarding your campaign, or at least, present the objectives and goals you want to achieve.

 

You should never create a Google Adwords campaign just for creating or having an ad on Google, just because your competitors do the same.

 

Design your campaign to increase your company's revenue and turnover in a fully measurable way and thus have a significant return on investment.

 

Have a panoramic view of the market and have some questions, such as:

 

·         What is the purpose of your business with this campaign?

·         What is your target audience or persona? And what do they look for?

·         What paths should you take to achieve a satisfactory performance?

·         What are my competitors advertising?

·         What are my competitors offering?

 

You must have the answers to these questions at the tip of the tongue, so that you will be able to define your strategy well according to each campaign. I also prepared 3 tips that will help you in defining strategy. See below:

 

Do not use generic keywords, they tend to consume your investment a lot and will not increase your conversion rate.

 

Have Google Analytics as your ally and make the most of this tool.

Target, target, target. That's right, have a focus and segmentation, so, in addition to the campaign getting more organized, it will be possible to measure the results in a more practical and objective way.

6- Types of CPC

 

There are 3 types of CPC that you need to understand when doing an Adwords campaign. CPC is the actual amount you will pay for each click that your ad will receive through a keyword.

 

Know now the 3 types of CPC:

 

·         Maximum CPC: This is the maximum amount that you (the advertiser) are willing to pay.

·         Average CPC: The value is a result of a sum of the average cost-per-click. Quick example: You have two ads, one cost 10 cents per click and the other 20 cents per click, the average amount that will be paid per click is 15 cents.

·         Real CPC: This is the actual amount to be paid for each click and may vary according to the advertisement displayed, as auctions are being held at all times.

 

7- How Google Adwords auctions work

 

Google Adwords auctions are a fair way to determine a competition within the concepts of online advertising, in this case, sponsored links.

 

So, be aware that Google does not randomly set the display of ads or divide these impressions, the ads are displayed according to their quality and also how much you are willing to pay for them to appear.

 

There is a peculiarity in Google Adwords, in addition to the defined CPC values. The quality score of an ad is taken into account for its display and to measure its relevance, this is a key element for your campaign's ad to be displayed on Google.

 

 

Posted by: Abdul Rimaaz