Monday, 20 April 2020

Open a biscuit factory: ideas for a craft workshop


Tired of the work routine, more and more Italians decide to reinvent themselves with a new job to find enthusiasm and desire to work.

Among the many business ideas that can be realized, today I want to talk to you about opening a biscuit factory .

A biscuit factory is nothing more than a food company involved in the production of biscuits.
What apparently might seem a trivial idea, in reality it could prove to be an excellent investment if you plan the business in the right way.

First of all, the market and competitors must be analyzed and consequently take the correct path that will be defined after an accurate business plan that will have to consider every single aspect of the activity.
The first action to take when opening a business is to define the exact market niche and target customer.

Today almost all commercial sectors are dominated by major players and emerging is increasingly difficult, which is why it becomes essential to cut out a specific niche to turn to and from there draw up the entire communication and strategy plan.

We must focus on our strengths which in the case of biscuits can be represented by specific factors such as high quality zero-kilometer raw materials, the absence of palm oil , environmental sustainability, gluten-free biscuits and so on.

Opening a biscuit factory that sells to everyone is impossible today, opening a biscuit factory that sells to a certain group of customers on the contrary is feasible and potentially profitable.


Sunday, 19 April 2020

How to Work On the Internet: The Guide to Making Money Online


Dear reader-friend of Open Company, today we will talk about the truth behind the phrase typed by many people: how to work on the internet .

I state that I use this expression only for a technical fact of SEO

I don't like the expression making money, I much prefer to use " opening a successful online business thanks to one's passions ".

Unfortunately, however, I have to adapt to the Italian market and write this article using this bad expression.

If you follow the blog, you know that I don't miss an opportunity to criticize the web gurus who promise everyone to get rich without effort and competence.
These are scams for the simple fact that there is no easy money, but business opportunities born thanks to the web.
Everyone is looking for a smart way to make money online  but only a few succeed.
The fact is quite simple to understand: there is no easy way to make money on the internet. There are opportunities and a spirit of initiative, not fraudulent shortcuts.
If you've come across this article looking for an easy way to earn money on the internet, I recommend that you leave this blog forever.
If instead you are a serious person, tired of working for others, and you want to become a serious entrepreneur , then you are my friend and blog.

It is possible to make money online only by creating real value for the customer, and with a pinch of will it is not that difficult to achieve the goal.

Index
1 How to work on the Internet: the guide to Open Company
2 Work online thanks to your audience
3 Working online: the business model
4 Working on the internet: ideas
5 The secrets to working on the internet
6 How to work on the internet: conclusion

HOW TO WORK ON THE INTERNET: THE GUIDE TO OPEN COMPANY
After this brief but necessary premise, let's see together the opportunities offered by the web to earn on the internet in a serious and honest way.

This article explains how to go from an idea to its realization.

Are you ready?

Then let's go !!!

It Starts From The Business Idea

The world has gone from the stone age to the industrial revolution thanks to the need to solve problems.

From the invention of the wheel to social networks, our society is based entirely on meeting needs.

With the advent of the internet, thousands of new opportunities have sprung up and not seizing them would be a mistake.

I myself, thanks to the blog, manage to reach an audience once unattainable.

With these two factors in mind, needs and the public, we can begin a path aimed at creating a concrete and profitable online business.

Obviously this path is born from an idea.

Take the example of the great entrepreneurs of the web: thanks to an idea (to connect the students of Harvard University) and a need (to keep in touch with distant friends), Zuckerberg managed to change the world.

The driving force of the world is ideas and if you want to make money on the internet you must have one.

It doesn't necessarily have to be innovative, you can also take one already made and improve it in an extraordinary way.

Or you can fill the smaller niches left by the big giants.

Take Amazon's example: selling everything to everyone doesn't necessarily mean selling better.

Every big business has its limits and you can fill them.

Maybe you won't sell everything, but you can become the best at selling children's books for example. The more specific your idea, the more the opportunities to emerge increase.

Alternatively, you can bet on a system already tested in other countries and import it from country to country.

Very significant is the case of a  boy who alone founded a giant of online commerce in Cambodia , a country ignored by major companies.

The truth is, making money on the internet  is not impossible.

The chance of success depends only on your determination and perseverance.

There are thousands of obstacles in front of you, but you can overcome them one after the other if you love what you do.

This is the secret of success !!!

During my travels, I discovered the best way to get business ideas is the trip itself.

Are you curious to know what is the secret to having always new ideas?

The answer is easier than you think.

You don't have to go upside down to increase blood supply to the brain, the one and only way to have successful business ideas is to travel .

When I speak of travel I don't speak of the tourism touched and escape.

Traveling is not synonymous with vacation, traveling means becoming chameleons and turning into something new, living like a foreigner and immersing yourself in the new culture.

As you travel, open your mind and you will find that there is no more powerful tool than an open mind .

Traveling I discovered that it is possible to invent a job from one's passions by exploiting the potential of the internet.

When you travel to countries where technology is now a reality in everyday life, such as the United Kingdom, you discover that many ideas can be imported from abroad here to us in Italy.

Travel with curiosity and attention to detail, the ideas for making money on the internet are endless.
WORK ONLINE THANKS TO YOUR AUDIENCE
The best way to earn money online is to always create new content.

Becoming an authoritative blogger in your niche is not difficult if driven by competence and passion.

Expertise because your blog must be built on a professional basis, passion because you must love what you do.

Open Company is having moderate success with you readers because I love what I do.

I love to read, write and help when I can.

This means that I can show my passion to the reader.

You have to do the same with your audience.

Building an online audience involves several stages.

The first, but not least, inevitably passes through the creation of content of value to others.

Yes, you got it right, for the others.

I'll be honest, nobody cares about your holidays or how happy you are with your new partner.

If you want to open an online diary, you can do it, but don't think about earning it. A blog with entrepreneurial intent must have an eye to solving problems.

I am a strong supporter of Karma: do good and good will come back to you.

Obviously, creating an audience doesn't just have romantic aspects. The technical aspect of blog growth requires a lot of time commitment.

Content research, creation and dissemination will take you many hours of your life.

This content does not have to be post-written.

You can use videos, photos, social networks, infographics.

The second phase of creating your own online visibility is to retain the reader .
At this point, a nice + on the button I deserve it is not it? It's free for you, I understand if I write useful things


You cannot aspire to the Olympus of web entrepreneurs without giving your availability.

Reply to emails, participate in discussions, you just have to be yourself to help without asking for anything in return.

I do this and my blog continues to grow.

and it works for me, I don't see why it shouldn't.

The only emails I don't reply to are those of arrogant and rude people, I warn you that they are there, you don't give them weight and continue for those who appreciate your work.

The blog is just one of the methods to make money online, but any business you want to start I recommend you plan one inside.

Working Online: The Business Model

Traveling and dreaming ideas, maybe we could all live like this.

The reality of things brings us inexorably to the crude truth: money is needed.

Every work idea essentially needs two things: a person (you) determined to make it happen and a functioning business model.

But what is a business model?

The business model is nothing more than your strategy in creating value and how to monetize this value.

Making money on the internet  doesn't mean stealing someone's credit card credentials or spamming.

Earning online means building a reputation on the web and selling your quality services or products. There are no secrets.

The earning models working on the net are different but you have to be very careful which one you choose.

As you have already read on the net, making money with advertising is difficult, almost impossible for many niche blogs. In fact, to generate noteworthy income you must have a considerable web traffic.

However, if your blog is strongly tied to the territory, the discussion changes.

Imagine having the most popular blog in your city: many merchants will have a strong interest in your review, such as a local or a small shop.

This speech brings us back to the importance of the market niche discussed in the previous article.

On the web, as in real life, there is a strong interconnection between the various aspects, links that are sometimes difficult to read and decipher but exist.

With the characteristics of each business model chosen in mind, these are the main ones to follow to make money online.

WORKING ON THE INTERNET: IDEAS
Obviously one does not exclude the other, indeed making them work together is very convenient.

1.Advertising not managed by us;

As mentioned above, to generate noteworthy income with the advertising circuit par excellence ( Adsense ) you need to have many visitors.

However Adsense becomes interesting even for small niche blogs.

To be successful and increase blog traffic, all you have to do is write long articles (no less than 1000 words) for a minimum period of 1 year.

In this year of work in the dark you will not see any results, your blog has no ranking and backlinks, you are not anyone for Google and he proves it by placing you behind all the others.

However, if you continue and don't give up, you will prove to the search engines, and to yourself, that you are a stubborn type who won't give up.

Then your efforts will be recognized. If it were easy, we would all be famous bloggers and would genuinely lose interest.

Don't even think about signing up for Adsense before reaching the minimum quota of 500-1000 unique visitors per day.

Having 100, 200 visitors doesn't mean you can't make money online , it just means you have to choose other strategies.

2. Sell advertising banners directly

Without ever giving up hope, and of course never giving up, if you can write at least 100 really useful posts for your niche, you can aim to achieve results in the short term.

Selling advertising directly from your site is possible if your site is heavily targeted.

The customer is interested in buying the banner or sponsored item if he can earn from the investment. In USA, unfortunately, web culture is not as widespread as it should be.

Many People are losing the Internet train out of mistrust and ignorance (understood in the good sense of the term).

Indian entrepreneurs are hesitant to invest on the internet, they cannot understand that the internet is not just multilevel marketing and credit card cloning.

Any business can and must benefit from the enormous advantages offered by the web.

I appeal to entrepreneurs: if a young man knocks on your door offering you a banner on the site in exchange for a few euros, know that your ROI (return on investment) will certainly be positive.

How can we offer our web spaces to an entrepreneur? First of all you must have a website with a simple and professional graphic layout (you can do it yourself as I did).

Second, introduce your site via email by providing traffic and reference niche data. Highlight the benefits of the investment and offer short-term packages.

3. Indirect affiliations

There are many indirect affiliate circuits, that is, subscribe to the many programs present and promote products of companies without having direct contact with them.

The most famous circuits to affiliate are Amazon and Zanox .

Affiliate consists of inserting links to products or companies and obtaining a percentage for each sale generated through your affiliate link.

Even for this business model, however, it needs a lot of visitors. The average Italian customer does not show much gratitude and prefers to buy directly from the site.

This culture derives mainly from not wanting to trust, from thinking that they are always fooling us when in truth there are many better people around than we think.

This fear of the other is fueled every day by mass media terrorism. If you focus on the evil of the world, you will start thinking bad about everyone.

The truth is, good people are everywhere.

4. Direct affiliation

Do you know a blogger who has written a guide or who offers an interesting service? Well, ask him if he is willing to collaborate with you by offering you a% in exchange for the promotion of his product by you. Obviously the product will have to be of interest to your niche.

5. Selling an ebook or guide

This is the method I prefer because you sell your product.

Writing your own ebook helps you grow as a professional and become an expert. Writing a book is challenging but rewarding. The creation of your guide, in addition to generating an income, will help you build a brand around your person.

6.Consulenza;

Through a website you can sell your knowledge to others. You can sell your time by the hour, don't be greedy, ask for a reasonable price and don't be too time-consuming.

When I do my consultations I don't think about money but I think about how to be as useful as possible. When I start a speech I finish it even if the hour has passed. It doesn't matter, you can't leave troubleshooting halfway, if you start a job, get it done.

7.E-commerce;

Does your business include an e-commerce?

Well, with WordPress you can open your successful online store at practically zero costs. Of course, if you want an attractive look you will need a web designer and a professional graphic designer, but first I recommend you start from a blog.

A good e-commerce must be intuitive, clear, fast and above all accompanied by long and detailed product descriptions. This text, in addition to the explanation to the customer, you need to position yourself on search engines.

8. Freelance services

What can you offer companies on the web? Are you a writer, a photographer, a videomaker? Whatever your skills are, offer them on the web on platforms such as Elance or Freelancer .

9.Start up

The start-up phenomenon, sometimes inflated, hides an immense possibility of gain. To found an innovative company and be successful, you have to intercept a real unexpressed need.

Do not be demoralized if your idea is already present in other markets, focused on becoming the best in your area.

To start a start up you must be a good team player and organize a close-knit team around the project. At least a start up must have a leader, a good seller and a programmer.

10. Premium content

Provide a part of your site accessible only to subscribers. Offer this service only after creating a complete and truly useful blog otherwise no one will pay for premium content.

THE SECRETS TO WORKING ON THE INTERNET

All of us are able to start a blog and write articles.

Instead, only a few manage to create real value for the reader. I don't know what category I belong to, you have to tell me, however I am sure that my work has been liked by about 1000 people.

I say this because I received thanks and compliments. Receiving nice words is always nice and when I started the blog I didn't expect them.

If you want to make money on the internet (how I hate this expression but the search engines want it) you must become a friend and a companion before an entrepreneur.

It is true, many make money online with innovative ideas and miraculous companies, but we cannot all aspire to such results. Instead I speak for 100% of the people who read.

We can all become useful to others, just wanting to and never giving up.

Another secret to being followed online, and therefore making money, is being extraordinary. Extraordinary in the literal sense of the word "non-ordinary".

If you limit your actions to things already seen, you will be one of many. You have to find the way to uniqueness, associate your name with a particular niche inexorably.

Except for the Seo niche, practically all topics are free. Sport, fashion, clothing, travel, work, personal growth, reading, business services.

Some niches already have their leaders, this does not exclude that you can carve out your small circle of loyal readers-friends.

Because for me, before a reader you are also a friend (obviously not everyone, I hate those who pretend but fortunately they are very few).

Over the years of Open Company, I have tested different strategies for making money online, among the various paths taken, I understood that mine was based on the creation of free content taking constant consideration of web-marketing strategies.

If you are curious, I have described all the way in my ITS guide, Idea Traffic Sold i, if you want to create a business on the web, reading is HIGHLY recommended.

To download it, go to the presentation page by clicking the link below.

ITS MONEY TRAFFIC IDEA

HOW TO WORK ON THE INTERNET: CONCLUSION

So, at this point, do you want to make money with the internet or not?

Are you ready to sacrifice evening outings and entertainment to throw yourself into the world of online business?

Every day e-commerce grows, what are you doing watching others pass you by?

This is not the motto of the Open Company blog.

Here we are a tenacious group that does not give up in front of anything. Our happiness has a price, I decided to pay and you?

Sunday, 5 April 2020

The Benefits of Sunglasses


Not everyone knows about the benefits of sunglasses . For this reason, I feel compelled to write an article where I will highlight the positive notes of this accessory.


Currently the topic of eye protection is deeply felt, fueled by the fact that by now it has become aware of the danger of ultraviolet radiation to the visual system.

These cause permanent and cumulative damage to all tissues, but above all it is the eyes that are most exposed to the risks as they lack defensive structures such as melanin and keratin .

We must also consider other aspects, such as the amount of radiation that reaches the earth, which compared to the past is greater, caused by some changes that are affecting our atmosphere.

Furthermore, we are increasingly exposed to radiation, simply because our lifestyle has changed over time, in fact our life expectancy has increased a lot compared to the past.

The problem, already addressed in my previous article Quality sunglasses: advantages and safety for the eyes , is that in general we are quite informed about the damage caused by these rays on our skin, but we do not pay much attention to the problems that these can cause to our visual system.

The benefits of sunglasses: the 5 key points

At this point, I would like to make a list of what the benefits of wearing sunglasses can be .
All positive notes for an instrument that can give added value to one's lifestyle.
“ Why wear sunglasses? "

I thought of 5 points that are crucial for me and fully describe all the benefits that can be gained from using this tool.
Wear sunglasses because:

They protect you .
They make you see better .
They emphasize the world around you.
They help you pursue your goals .
They greatly increase your style .

1. They protect you.

The concept of protection should have entered your mind! We must protect ourselves from the harmful effects of sunlight , and to help the eyes we must use sunglasses, which have protective filters . The level of protection, I want to clarify, does not depend on the color, but on the filter contained by the lens .

Remember that even a clear lens, if with a UV filter, is protective from these rays. The color helps you protect yourself from glare, that is, from the strong brightness that, especially in summer and when it is very hot, can distort your visual sense. With this last consideration I connect to the next point.

2. They help you see better.

The filter, besides being protective, helps you to see better! This happens for a number of reasons related to the characteristics of the lens.

For example, if it's summer and it's very hot and it's two in the afternoon, if you really want to take a risk and take a walk under the rising sun ... a polarized lens would be right for you. Color does its part too, but we will explore this in the next point.

3. Emphasize the world around you

What do you mean? The colored filter of your sunglasses " selectively filters " some disturbing wavelengths, helping you improve visual perception .

The sunglasses with colored lenses , allow the lens a higher absorption for the complementary color radiation, it results for example that:

The green color globally preserves the color sensitivity, reduces the red and infrared; in cases of corrective sun lenses, this color is indicated for farsighted people (for optical reasons I will save you!).
The brown color improves contrast, softens warm colors and limits the diffusion of blue light. If graduated this coloring is to be recommended in myopic subjects (for the same optical reasons that I saved you earlier).
The gray color - colorimetrically neutral - attenuates all colors and therefore the visible globally; absorbs all wavelengths in the same proportions. To be clear, it is what "distorts" less the perception of colors.
These are just some examples of the most used colors and how they can help you see the way you want.
If you want some more advice, do not hesitate to contact me , I will listen to you and find a solution to your color needs!

4. They help you pursue your goals

They help you in your daily activities, whether they are sporting or just for style needs.
In sport, the right sunglasses can help you to reach the maximum, as it helps you to have a more defined, interference-free vision of the environment around you.

There are lenses capable of sensitively selecting the electromagnetic spectrum according to the needs of the moment, as for cyclists. In everyday life they also protect you from prying eyes!

5. By far increase your style

And this is a crucial point of our day.

In an era where image matters a lot , sunglasses can increase and emphasize your style.
It is now a fact, sunglasses, in addition to being the tool that guarantees protection for your eyes, has become a fantastic accessory. In some moments it can even become a design object .

In conclusion...

I don't see why you shouldn't wear sunglasses. They are means that have only points in favor!
In any case, the important thing is to choose it at best. Entrust yourself to the hands of an expert, like us at Better Value USA , in order to best spend your savings, making you advise for the right situation that best binds and meets your needs or your personal lifestyle.